AUTUMN / WINTER

2018

SEASONAL CONCEPT

SUMMIT

THE SEASONAL ELEMENTS WILL CHALLENGE CONSUMERS.

CROSS-FUNCTIONAL PERFORMANCE WITH ENHANCED PURPOSE WILL

EMPOWER THE WEARER TO REACH NEW HEIGHTS AND TO

EMBRACE EVERY MOMENT.

ACTIVE OUTDOOR TRAVEL

AUTUMN / WINTER

2018

PERFORMANCE DIRECTION

HYPER-LITE

AW18 IS THE SEASON WE SHOWCASE THE BEST LIGHTWEIGHT THERMAL PERFORMANCE

FABRICS. ATHLETES, ADVENTURERS AND TRAVELLERS ARE LOOKING FOR SIMPLE,

INTUITIVE SOLUTIONS TO COMPLEMENT THEIR FULL AND EVER-EVOLVING LIFESTYLES.

INTUITIVE SOLUTIONS TO COMPLEMENT THEIR FULL AND EVER-EVOLVING LIFESTYLES.

TO GIVE CONSUMERS IN ACTIVE, OUTDOOR AND TRAVEL SECTORS

HYPER-LIGHT PERFORMANCE.

FUNCTIONAL. VERSATILE. ADAPTIVE. COMFORT.

HIGH-PERFORMANCE. PACKABLE.

WEIGHTLESS-WARMTH.

HYPER-LIGHT MATERIALS

WE COMBINE THE BENEFITS OF NATURAL MERINO WOOL WITH THE CUTTING EDGE

TECHNOLOGY OF SYNTHETIC FIBERS TO ENGINEER UNIQUE FIBER COMBINATIONS

AND TO DELIVER FUNCTIONAL INNOVATIVE TEXTILES. FOR AW18, WE WILL HIGHLIGHT

EXCEPTIONAL WEIGHTLESS-WARMTH THROUGH 3 CORE

FABRIC CATEGORIES.

NATURAL

SYNTH-TECH

BLENDED

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HYPER-LIGHT DIMENSION

CHALLENGE BRINGS LIGHTWEIGHT TEXTURE TO THE AW18 COLLECTION

THROUGH 3D KNITTING TECHNIQUES, SOFT BRUSHING, BONDED TEXTURES,

LASER CUTTING AND NEW STITCH TYPES.

LASER CUTTING. SOFT BRUSHED. BONDED 3D KNIT.

NEW STITCHES. COMFORT. THERMAL REGULATION.

MOISTURE WICKING.

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HYPER-LIGHT PERFORMANCE CRAFT

AT CHALLENGE WE PARTNER WITH OUR CLIENTS TO DELIVER INNOVATIVE

PERFORMANCE SOLUTIONS. FOR AW18 OUR FOCUS IS HYPER-LITE PERFORMANCE.

ULTRASOUND AND THERMAL BONDING TECHNIQUES DELIVER MINIMAL WEIGHT ON

NATURAL AND SYNTHETIC FIBRES. GARMENT DYEING AND DIGITAL PRINTING ACROSS

TEXTURES AND FABRIC TYPES ENHANCE THE AESTHETIC.

GARMENT DYE. DIGITAL PRINT. ULTRASOUND BONDING.

FUNCTIONAL. SUSTAINABLE. STYLISH

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AUTUMN / WINTER

2018

AESTHETIC DIRECTION

SUMMIT

LOOKING BEYOND THE FAMILIAR AND EXPECTED, WE IMAGINE NEW POSSIBILITIES.

PERFORMANCE HAS BECOME THE NEW READY TO WEAR AND THE ACTIVE SECTOR

DEMANDS VERSATILITY IN THE LOOK AND FEEL OF THEIR PERFORMANCE GEAR.

DESIGNED TO WITHSTAND THE ELEMENTS, FASHION AND FUNCTION CROSS-OVER

FOR THE OUTDOOR SECTOR. TRAVEL PIECES ARE DESIGNED WITH MAXIMUM COMFORT,

BREATHABILITY AND STYLE FOR “OFF DUTY” PERFORMANCE.

ACTIVE OUTDOOR TRAVEL

HORIZON COLOUR

HORIZON COLOUR

MEN'S COLOUR

A CONCISE BLEND OF ORGANIC TONES, REFLECTING THE

HORIZON OF A DEEP FOREST LANDSCAPE.

WOMEN'S COLOUR

A HORIZON OF BLURRED SCENARY AND LOW SUNLIGHT WITH

A DISTINCT AND RICH COLOUR PALETTE.

UNI-SEX COLOUR

A SUBTLE FUSION OF SOFT HUES. DAWN HORIZONS COMBINED

WITH VIVACIOUS EARTHY TONES.

HORIZON PRINT

INSPIRATION

MEN'S PRINT

A FLUID PATTERNS MAPPED

AROUND THE BODY. DIFFUSING

FROM HIGHLY SATURATED

AREAS BECOMING MORE DISPERSED

INSPIRATION

WOMEN'S PRINT

A UNIQUE NEW PRINT

DIRECTION. A

COMBINATION OF GLACIAL

ARTIC AND DEEP HUES.