THE SEASONAL ELEMENTS WILL CHALLENGE CONSUMERS.
CROSS-FUNCTIONAL PERFORMANCE WITH ENHANCED PURPOSE WILL
EMPOWER THE WEARER TO REACH NEW HEIGHTS AND TO
EMBRACE EVERY MOMENT.
100% NATURAL FIBERS.
AUTUMN / WINTER
2024
PERFORMANCE DIRECTION
HYPER-LITE
AW24 IS THE SEASON WE SHOWCASE THE BEST LIGHTWEIGHT THERMAL PERFORMANCE
FABRICS. ATHLETES, ADVENTURERS AND TRAVELLERS ARE LOOKING FOR SIMPLE,
INTUITIVE SOLUTIONS TO COMPLEMENT THEIR FULL AND EVER-EVOLVING LIFESTYLES.
INTUITIVE SOLUTIONS TO COMPLEMENT THEIR FULL AND EVER-EVOLVING LIFESTYLES.
TO GIVE CONSUMERS IN ACTIVE, OUTDOOR AND TRAVEL SECTORS
HYPER-LIGHT PERFORMANCE.
FUNCTIONAL. VERSATILE. ADAPTIVE. COMFORT.
HIGH-PERFORMANCE. PACKABLE.
WEIGHTLESS-WARMTH.
HYPER-LIGHT MATERIALS
WE COMBINE THE BENEFITS OF NATURAL MERINO WOOL WITH THE CUTTING EDGE
TECHNOLOGY OF SYNTHETIC FIBERS TO ENGINEER UNIQUE FIBER COMBINATIONS
AND TO DELIVER FUNCTIONAL INNOVATIVE TEXTILES. FOR AW24, WE WILL HIGHLIGHT
EXCEPTIONAL WEIGHTLESS-WARMTH THROUGH 3 CORE
FABRIC CATEGORIES.
NATURAL
SYNTH-TECH
BLENDED
PERFORMANCE BLENDS.
HYPER SYNTHETICS.
SOFT SYNTHETICS.
HYPER-LIGHT DIMENSION
CHALLENGE BRINGS LIGHTWEIGHT TEXTURE TO THE AW24 COLLECTION
THROUGH 3D KNITTING TECHNIQUES, SOFT BRUSHING, BONDED TEXTURES,
LASER CUTTING AND NEW STITCH TYPES.
LASER CUTTING. SOFT BRUSHED. BONDED 3D KNIT.
NEW STITCHES. COMFORT. THERMAL REGULATION.
MOISTURE WICKING.
LASER SHARP.
DOUBLE FACED.
STITCHED FOR STRETCH.
SOFT TO TOUCH.
HYPER-LIGHT PERFORMANCE CRAFT
AT CHALLENGE WE PARTNER WITH OUR CLIENTS TO DELIVER INNOVATIVE
PERFORMANCE SOLUTIONS. FOR AW24 OUR FOCUS IS HYPER-LITE PERFORMANCE.
ULTRASOUND AND THERMAL BONDING TECHNIQUES DELIVER MINIMAL WEIGHT ON
NATURAL AND SYNTHETIC FIBRES. GARMENT DYEING AND DIGITAL PRINTING ACROSS
TEXTURES AND FABRIC TYPES ENHANCE THE AESTHETIC.
GARMENT DYE. DIGITAL PRINT. ULTRASOUND BONDING.
FUNCTIONAL. SUSTAINABLE. STYLISH
GARMENT DYED POSSIBILITIES.
LASER CUTTING.
ULTRASOUND TAPING.
VIBRANT DIGITAL PRINT.
AUTUMN / WINTER
2024
AESTHETIC DIRECTION
SUMMIT
LOOKING BEYOND THE FAMILIAR AND EXPECTED, WE IMAGINE NEW POSSIBILITIES.
PERFORMANCE HAS BECOME THE NEW READY TO WEAR AND THE ACTIVE SECTOR
DEMANDS VERSATILITY IN THE LOOK AND FEEL OF THEIR PERFORMANCE GEAR.
DESIGNED TO WITHSTAND THE ELEMENTS, FASHION AND FUNCTION CROSS-OVER
FOR THE OUTDOOR SECTOR. TRAVEL PIECES ARE DESIGNED WITH MAXIMUM COMFORT,
BREATHABILITY AND STYLE FOR “OFF DUTY” PERFORMANCE.
ACTIVE OUTDOOR TRAVEL
HORIZON COLOUR
HORIZON COLOUR
MEN'S COLOUR
A CONCISE BLEND OF ORGANIC TONES, REFLECTING THE
HORIZON OF A DEEP FOREST LANDSCAPE.
WOMEN'S COLOUR
A HORIZON OF BLURRED SCENARY AND LOW SUNLIGHT WITH
A DISTINCT AND RICH COLOUR PALETTE.
UNI-SEX COLOUR
A SUBTLE FUSION OF SOFT HUES. DAWN HORIZONS COMBINED
WITH VIVACIOUS EARTHY TONES.
HORIZON PRINT
INSPIRATION
MEN'S PRINT
A FLUID PATTERNS MAPPED
AROUND THE BODY. DIFFUSING
FROM HIGHLY SATURATED
AREAS BECOMING MORE DISPERSED
INSPIRATION
WOMEN'S PRINT
A UNIQUE NEW PRINT
DIRECTION. A
COMBINATION OF GLACIAL
ARTIC AND DEEP HUES.
